When an application or website needs to be evaluated, the best approach is to rate it according to a mix of expert-derived standards and specific knowledge of the business context. The expert-derived standards are known as "heuristics."
A common rubric for evaluation makes an apples-to-apples comparison with similar sites or competitors possible. The analysis shown below establishes the relevant heuristic standards before the evaluation begins. Download the document to see the setup for the analysis.
