Civis romanus sum, odi profanum vulgus. Gallia est omnis divisa in partes tres
-- John Q. Partner, Bigshot.
Civis romanus sum, odi profanum vulgus. Gallia est omnis divisa in partes tres
-- Jane Also-Partner, Also A Bigshot.
Shoppers
Civis romanus sum, odi profanum vulgus. Gallia est omnis divisa in partes tres
-- Arlene P. Waco, TX.
Civis romanus sum, odi profanum vulgus. Gallia est omnis divisa in partes tres
-- Jane S, Brooklyn, NY
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What Shoppers Say
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Civis romanus sum, odi profanum vulgus. Gallia est omnis divisa in partes tres
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Product: FAQs
Is this the same as customer reviews? Nope. In fact, they go well together. (Almost all the stores using TurnTo also have customer reviews.) Reviews are usually written by only a small part of your base. So it’s not likely that a shopper will find their friends among your review writers. TurnTo searches 100% of your customer base for friends of your shopper, making many more connections.
Will this distract our shoppers? TurnTo is designed to fit into the shopping experience on your site. Visitors who need ideas or advice will find it moves them closer to a purchase. Those who know exactly what they want can easily ignore it. The significant conversion lift [link to Results] seen for shoppers who interact with the TurnTo system across all of our partner merchants shows the positive effects. We also recommend the research of Eisingerich and Kretschmer in the Harvard Business Review (“In E-commerce, More is More”) showing the benefits of deeper shopper engagement on retail sites: “We found that exploiting consumers’ desire for engagement is the single dominant driver of superior shareholder value for e-commerce companies.”
Will the TurnTo system send my customers to my competitors? No way. The only purchases that appear within the TurnTo system on your site are those made by your customers from you. All product links lead to item pages on your site.
What impact will TurnTo have on page load times? TurnTo was designed to run with minimum impact on page load. We use a range of technologies including a CDN to ensure rapid delivery. We continuously monitor page load times to ensure a consistently fast-loading page.
What will happen to our site if TurnTo goes down? TurnTo has uptime of over 99%, excluding scheduled downtime. But if TurnTo goes down, the widget simply stops appearing to the user on your site. There is no other consequence.
Is our data secure with TurnTo? TurnTo uses VeriSign Extended Validation (EV) SSL Certificates which meets the highest standard in the Internet security industry. Our infrastructure and data storage is protected by Amazon Web Services EC2 security, with both physical and operational firewalls. Amazon Web Services are certified under the strictest industry standards, including Sarbanes Oxley compliance and SAS70 Type II. For more information on AWS security, see http://bit.ly/a6YAG7.
How will TurnTo use our data? The long version of the answer is in our Partner Terms of Use (www.turnto.com/partners/terms) and Privacy Policy (www.turnto.com/privacy). But here are the points you probably care most about: • You always own all the data you send us, and we’ll delete it any time you tell us to. • While your data is with us, it is used only to power the TurnTo applications that you’ve signed up for.
What social graph sources (ie Friend lists) does TurnTo support? Facebook, LinkedIn, Plaxo, Gmail, AOL, Hotmail, Mac, MSN, Rocketmail, Ymail.
I’m a multi-channel seller; only a portion of my sales are online. Does TurnTo still make sense for me? The main question is whether you have enough customer orders with associated emails in total to provide a solid pool of friend-references. (We recommend about 5,000 as a minimum, which provides excellent zip code coverage, a good chance of finding friend-of-friend matches, and a decent chance of finding first-degree friend matches.) Those customer emails can come from sales made through any channel, not just online. If you capture emails from people who buy from you in stores, through a catalog, or any other way, you can add those customers to your reference pool along with your online customers. (Loyalty programs are often a great source.)
In what languages and regions is TurnTo available? TurnTo currently works in English and supports zip/postal code matching for most countries where English is the first language.